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Bringing Big Data to life

Big Data often has demographic and behavioral data, but little to no attitudinal information. This presentation describes the many challenges in using survey data to add attitudinal information to Big Data. We also describe our solution to align...

Catalogue: Big Data World 2016: Understanding People Through Smart Data
Author: Jeroen Hardon
June 15, 2016
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Citation

Hardon, J. (2016a, June 15). Bringing Big Data to life. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/bringing-big-data-to-life